A toothpaste commercial in Japan has been pulled from the air after complaints poured in that it resembled the country’s missile alert system. The ad’s sound effects were so strikingly similar to the emergency alert that it caused panic among viewers, prompting immediate action from the broadcasting company. This incident highlights the importance of sound design in advertising and the unintended consequences it can have.

Can you imagine a commercial causing this much confusion? Should companies be more cautious with their audio choices?

Source: Sora News 24
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