Overseas anime market surpasses Japan; potential cultural tipping point.
In 2023, anime's overseas revenue exceeded Japan's for the second time, driven partly by currency fluctuations, reaching 3.3465 trillion yen.
So, check this out: for just the second time ever, the overseas revenue for anime has surpassed domestic revenue. The latest report reveals that in 2023, the anime industry hit a whopping 3.3465 trillion yen (around $21 billion), marking a record high and a growth of over 14 percent! Now, here's the kicker: out of that total, we made 1.7222 trillion yen internationally, compared to 1.6243 trillion yen from Japan. We're talking about a 51.5/48.5 split. This ain't just a fluke; it happened once before in 2020!
Now, is this proof that anime's more popular abroad? Not quite. The pandemic shook things up, with fewer folks in Japan splurging on events, while international audiences were binge-watching from home. Plus, the yen's been dropping, which has boosted those foreign figures. But like a good anime plot twist, domestic revenue still grew by 10.6 percent this year. So, while the numbers are significant, we might need to hit pause before declaring a cultural shift in anime just yet.
Read more__〆(￣ー￣ )
Fascinated by Japan’s culture and history? Learn the language that brings it all to life. Start now at LearnJapanese.com!
