Across the globe, single people will go to great lengths to secure a date and a chance at love. Japan is no stranger, spending over $550 million on dating services.

In a city like Tokyo, where nearly 80% of men in their late 20s are single, innovative approaches to dating are welcome.

While browsing juices and canned coffees in the vending machine, you may consider buying a girl's phone number...

0:00
/0:50

This guy can't be serious?!

He bought a girl's phone number from a vending machine...

🎬 2️⃣ 🎬 ⬇️ ⬇️ ⬇️ 🎬 2️⃣ 🎬

0:00
/0:44

Japan Facts:

  • Japanese singles spent ¥ 79 billion on dating apps/services in 2022 (Statista) and is projected to grow to ¥ 86 billion by 2028 --> est. $550 million as of May '24
  • 79.4% of men and 65.3% of women in their late 20s living in Tokyo are unmarried (Statistics Bureau of Japan)
  • There are 21 million single-person households in Japan, or 38% of all homes (Statista)
  • The Japanese word for "love" is ai (愛). Ai describes a general feeling of love, while koi (恋 or 孤悲) describes love for the opposite sex or a longing for a specific person.

💡 Here's the story about the love vending machine in Japan (Japan Today)