An unprecedented orange juice price spike is hitting consumers in Japan due to supply shortages caused by natural disasters and a fruit tree disease in orange-producing countries. 🍊

Natural disasters and disease have devastated orange crops in major producing countries, leading to a significant drop in Japan's imports. In addition to supply shortages, the yen's depreciation has also driven up prices. The average import price of frozen concentrated orange juice skyrocketed from ¥293 per liter in 2021 to ¥706 in early 2024. 📈🥤

Major beverage companies, such as Asahi Soft Drinks and Megmilk Snow Brand, have suspended some orange juice products, and Morinaga Milk Industry plans to halt sales soon. The situation may improve depending on upcoming weather patterns, but experts caution that another season of poor harvests could prolong.

Source: The Japan Times
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