Japanese parties fail to leverage social media well.
Japanese political parties are leveraging social media for the upcoming House of Councilors election, aiming for viral content without populism.
Japan's political parties are racing to leverage social media ahead of the House of Councilors election next summer. They’re figuring out how to make their content go viral without spiraling into the chaos of populism.
Look at rookie Shinji Ishimaru, a former mayor who nailed the Tokyo gubernatorial election with his online game. The Democratic Party for the People saw its seats quadruple thanks to social media savvy in October’s snap elections. And don’t forget Motohiko Saito—who bounced back after harassment claims—thanks to a wave of supportive posts calling for his return. Social media is the new power player in politics!
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