Japanese brewery creates BOOK IPA beer through circular economy collaboration.

Japan's ValueBooks and COEDO brewery launched BOOK IPA, a subtle beer designed to enhance the reading experience sustainably.

Forget Dry January, folks! Japan's secondhand book giant ValueBooks teamed up with Saitama's COEDO brewery to drop a limited-edition beer called BOOK IPA. This ain't your average IPA; they dialed back the bitterness, letting herbal and citrus flavors shine while keeping it at a chill 6% alcohol. Launched on January 20, 2025, it’s aimed to 'open the senses' without knocking you out!

This partnership isn’t just about taste; it’s about sustainability too! ValueBooks extends the life of books, while COEDO upcycles local ingredients like sweet potatoes in their brews. After generating buzz with over 5,000 signups during a preview, this three-bottle set is priced at JPY 1,650. Plus, it’s just the beginning — more reading-optimized beers are on the way, each set to match different literary genres. Who knew beer and books could blend so beautifully?

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