Japan faces matcha shortages.

Last year, the global obsession with matcha put a serious squeeze on Japan’s tea scene, and it's about to get wild again. Ever since the big shots from Kyoto, like Ippodo and Marukyu Koyamaen, put on purchase limits, folks have been buzzing about a potential matcha shortage. Tourists and locals alike found shelves wiped clean of their favorite blends. The rare stuff? That first-flush matcha, which comes from the very first harvest of tea leaves, has become the gold standard. Used for tea ceremonies in the past, it’s now the go-to for matcha lovers everywhere. But guess what? It’s only harvested once a year, making it even more precious. And just when you think it couldn’t get crazier, demand for all kinds of matcha is absolutely skyrocketing!
Read more__〆(￣ー￣ )

Fascinated by Japan’s culture and history? Learn the language that brings it all to life. Start now at LearnJapanese.com!