Casual workouts, cool living, ‘complete’ food: Japan’s health trends of 2024

In 2024, Japan focused on age-friendly wellness solutions, showcasing accessible Pilates equipment and nutritious food at Wellness Tokyo expo.

Casual workouts, cool living, ‘complete’ food: Japan’s health trends of 2024

Alright, listen up! So, Japan in 2024? They went all-in on health, baby. We’re talking low-intensity Pilates for beginners, eco-friendly cooling tools, and even nutritious onigiri (fancy rice balls) shaking up the wellness game. At this year's Wellness Tokyo expo, folks packed in to check out some beginner-friendly Pilates gear—like these "barrels" that help stretch the chest, back, and hips. The twist? These machines are built with gentler curves and low mats, so they’re perfect for people who ain’t exactly doing splits. Genius, right?

Turns out, this whole trend is catering to Japan’s older crowd. The company behind the Pilates equipment is eyeing medical institutions as potential buyers, pitching the gear for rehab use. It's like health meets innovation, and they’re not just selling products—they’re solving problems. That’s a win, people!

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