A Very Special Gift

Japanese etiquette customs are known across the globe. Walk into a sushi restaurant anywhere, and there's a good chance you'll be greeted with a bow.

But there's another point of Japanese etiquette that is lesser known and much more lucrative for craftsmen and merchants.

And it all comes back to a simple gift...

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Japan Facts:

Japanese will spend an estimated ¥ 11 Trillion on gifts in 2024 (Yano Research Institute) – est. $70 billion as of May '24
It's common to spend between ¥ 1,000 - ¥ 3,000 on an omiyage
The Japanese gift card market is estimated at $23 billion in 2024 (Research and Markets)

💡 Omiyage: The Japanese tradition of gift giving (Hatsukoi)

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