A Very Special Gift
When there's a gift for every occasion... you end up spending $70 billion on omiyage (gifts) every year like the Japanese
Japanese etiquette customs are known across the globe. Walk into a sushi restaurant anywhere, and there's a good chance you'll be greeted with a bow.
But there's another point of Japanese etiquette that is lesser known and much more lucrative for craftsmen and merchants.
And it all comes back to a simple gift...
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Japan Facts:
- Japanese will spend an estimated ¥ 11 Trillion on gifts in 2024 (Yano Research Institute) – est. $70 billion as of May '24
- It's common to spend between ¥ 1,000 - ¥ 3,000 on an omiyage
- The Japanese gift card market is estimated at $23 billion in 2024 (Research and Markets)
💡 Omiyage: The Japanese tradition of gift giving (Hatsukoi)
